Samsung Galaxy S21+
2020 OCT - 2020 DEC
Samsung Galaxy S21 Ultra 5G has Galaxy’s fastest chipset, and Galaxy S21 5G’s revolutionary camera makes every day more epic than cinema. We created a dedicated digital space for each phone so that they could carry their own messages while still having a unified voice.
Our challenge was to find the right language — visual and literal — that would communicate both the more bold Ultra and the more fresh S21 in the same unified voice while highlighting the differences. We used contrast in both the copy and design to accentuate the epic value of the Ultra and employed pops of colors taken from the phone’s wallpaper for a unified look. We carried this tone over to the S21 but lightened the mood to amplify the everyday and appeal to a younger audience.
Designed at Barbarian
Samsung Galaxy S21 Ultra 5G has Galaxy’s fastest chipset, and Galaxy S21 5G’s revolutionary camera makes every day more epic than cinema. We created a dedicated digital space for each phone so that they could carry their own messages while still having a unified voice.
Our challenge was to find the right language — visual and literal — that would communicate both the more bold Ultra and the more fresh S21 in the same unified voice while highlighting the differences. We used contrast in both the copy and design to accentuate the epic value of the Ultra and employed pops of colors taken from the phone’s wallpaper for a unified look. We carried this tone over to the S21 but lightened the mood to amplify the everyday and appeal to a younger audience.
Designed at Barbarian
