ESPRIT
MAY 2019 - AUG 2019
The design strategy is built around Esprit’s three core brand attributes “joyful,” “authentic,” and “effortless.” The identity is designed with a built-in flexibility that can be dialed up or down on a spectrum of simple to bold, depending on the context of the communication.
Designed at Pentagram
The design strategy is built around Esprit’s three core brand attributes “joyful,” “authentic,” and “effortless.” The identity is designed with a built-in flexibility that can be dialed up or down on a spectrum of simple to bold, depending on the context of the communication.
Designed at Pentagram
